Football Mural In India For Man City
- Location: Mumbai
- Year: 2019
The 2018-2019 Premier League season was won by Manchester City spectacularly. The team has a huge fan base in India. As a gesture of love and gratitude, they decided to share the happiness by presenting a photomosaic of a football mural to a select group of fans from across the country.
Football Excites, Football Mural Over Excites
India On Track has been partnering Man City in arranging different activities in India. They got in touch with us to help them design an 8×8 artwork that would make a photomosaic of gift boxes. The Manchester City team picture was customized with compositional elements representing India.
We got the master portrait artist, Afzan fly down to Delhi to make this idea a reality. In two days, the artist hand-painted each and every portrait. This exquisite piece of art includes Kevin De Bruyne, Kun Aguero and Raheem Sterling among others. The mural incarnated the game’s spirit and passion.
The entire project was thrilling. We were looking forward to seeing the final video. The idea was to get the mural to bind together dozens of stories, reminisced about the game, the excellence of the players, and the audience’s loud cheers and applause.
The big day arrived, and the gifts were delivered to the fans. They had not anticipated such an expression of affection. They felt like they were on top of the world.
A lively video showcasing the process of making the mural and the delightful faces, overwhelming emotions of the fans while opening the gifts summed up the entire feeling.
Sports Marketing Campaigns Are A Time To Play
Absolutely. The whole point of sports is to have fun and achieve excellence. So why not throw in the art and see the colors fuse into each other. Mixing passion with innovative art inspiration.
Wicked Broz has been lucky to work on a number of sports marketing campaigns with not just Man City but also with Rajasthan Royals with the help of IoT. We did a mural for Puma featuring Sara Ali Khan in 2019. We’ve painted a cycling track in Gurugram with an NGO. We painted Gate 4 of Noida stadium as part of HCL Foundation’s World Environment Day celebrations.
Get in touch with us on the form below and our team will be happy to brainstorm the best way for your brand to mix art with sports.
For more ideas on art in advertising check out our art campaigns page here.
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