The function of art campaigns is to make audiences think.
Advertising through art is not new. Over the years it has been present in many forms including guerrilla marketing, subliminal advertising and surrogate advertising.
At Wicked Broz we’ve worked with some of the top brands in India, bringing their concepts alive through art and turning them into social media ready campaigns.
Many of these campaigns are of course about giant murals. Placed at the right place at the right time of the year, these temporary artworks can bring a sense of awe out of an audience viewing it on the ground or watching a kickass video of its making on social media.
But not all art campaigns need be giant murals. Digital illustrations, art videos, social media contests for art communities, online collaborations with artists for workshops, interviews and augmented reality filters are just some of the ideas on which we are working.
Read about our happy memories from some these campaigns by clicking on the links below.
Breezer Vivid Shuffle 4.0 with OML
OML partnered with us in 2020 to leverage our graffiti community to drive entries to their BVS 4.0 hip hop reality show. We held graffiti competitions and used our social media reach through Instagram and WhatsApp groups to help them achieve their goal.
#MyHappyWall with Hobby Ideas India
During the pandemic, Fevicryl Hobby Ideas India identified a trend of growing amateur artists turning their home walls into canvases. To help them bring finesse to their works, we helped Hobby Ideas India to conduct a series of online workshops, interviews and DIY videos with the top artists from the Wicked Broz community.
Lakme Fashion Week with Smartwater India
At Lakme Fashion Week 2020, SmartWater India, had us do 3D graffiti that turned their stall into one of the most photographed selfie spots at the event.
Champions 2019 – Manchester City
Manchester City with their agency India on Track engaged us to turn a 8x8 feet mural of their 2019-2020 Premier League winning season into gift cartons for fans in India.
Paint The Town with Garena Free Fire
In March 2021, around Holi, we had the characters of one of the most popular first person mobile shooter games on earth - Free Fire play with colors across multiple locations in Mumbai.
Artify Your Campaign!
Hip Hop For
We work with a number of Rappers, BMX athletes, Bboys.
Let us know if you want to bring your campaigns to the streets.